Power Up: Sustainable Energy for the Wine Industry

03/14/2024 08:00 AM - 01:00 PM PT


  • $25.00  -  Vineyard Team Member
  • $25.00  -  PRWCA Member
  • $50.00  -  General Admission


Springhill Suites by Mariott
900 El Camino Real
Atascadero, CA 93422
United States of America


Practical discussions focused on vineyard and winery operations energy use, efficiency, cost, and future.

Join the PRWCA and Vineyard Team for a half-day educational event with topic experts to discuss an energy shift for the wine industry, how to build resiliency, and how to leverage energy sustainability.


8:00-8:30………..Check in, Coffee & Networking
8:30-9:00………..Program Begins
9:00-10:00………Session 1: Energy Shift for the Wine Industry
10:00-11:00…….Session 2: Building Resiliency
11:00-12:00…….Session 3: Leveraging Energy Sustainability
12:00-1:00………Networking Lunch

*Your ticket includes admission to the event plus morning coffee & networking lunch.

This half-day educational event is co-produced for PRWCA and Vineyard Team members and the general public. Speakers and topics include:

Energy Shift for the Wine Industry

Dan Roberts, Head of Sales, VECKTA 
Jeremy Richmond, EV Charging Infrastructure Developer
Patrick Baker, Director of Business Development, VECKTA 

Reduce and control energy costs by recognizing the value and incentives offered by the Inflation Reduction Act (IRA), including applicable additional income tax credits (ITC) as they pertain specifically to the wine industry.  We’ll review actual winery scenarios and also discuss how ITC’s can be utilized against tax bills over 20 years, and/or bought and sold for additional winery revenue, as well as grants, financing promotions, and other programs.

Building Resiliency

Craig Macmillan
Critical Resources Manager, Niner Wine Estates
Greg Gonzalez, Coastal Vineyard Care
Chris Terrell, CEO, Co-founder, Wexus Technologies
Bart Haycraft, Vineyard Manager, Jackson Family Wines

Constant power from the grid isn’t a certainty and continuing to devolve with aging infrastructure and Safety Power Shutdowns, so building resiliency for continual winery and field operations – especially during harvest – are now consumer responsibilities. This includes springboarding previous solar-only investments into full-scale reliable production/store/use/sell onsite energy systems.

Leveraging Energy Sustainability

Caine Thompson, Managing Director & Head of Sustainability, O’Neill Vintners & Distillers
Ian Consoli, Marketing Director, Tablas Creek Vineyard
Allison Morales, 
Director Marketing, Gallo Luxury Business Unit

Understand how your efforts to save money and be resilient also make you more marketable, especially as consumers, retailers and the general public demand verifiable proof of sustainability, including and beyond farming, focusing on Scope 3 emissions, who cares, and how understanding your energy production and use leverages your brand and expands your market presence.

Produced by Paso Robles Wine Country Alliance & Vineyard Team


Thank you to our event partners!